Editorial Retail Design:
Caravan & Co.

This catalogue was designed to showcase the products at Caravan & Co. The objective was to design a catalogue that is very visual based but withholds all information needed to purchase the items shown. When designing the page layouts I went with more of a collage look to make the most use of the 8.5x11 size page. I chose the page size based off what is easier to browse while walking through the store and realistic to fit into a small bag. I used a neutral colour palette so it doesn't distract from the images. The small square colour palettes on each page is for the customer to use as reference when designing a room. It offers them a range of colours that would compliment the furniture being sold.