Branding/ Logo Design:
Foliar Horticultural Services

Was designed for a new horticultural service company. When designing this logo I wanted to create something that was versatile for all platforms. The full logo works wonderfully in a header but the logo can also be simplified by using the ‘F’ design to fit perfectly into a profile icon. The approach was to design a logo that would represent the company clearly. When a potential client views the logo at a quick glance, its obvious what type of company it is. I also believed it was important to use typefaces that would appear bold and clean on all print jobs.